Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

I've been following the latest hate war against David Jay and PASS with interest. Here's the post that started it all, and here's what it's all about. I like my commercial messages straight, so I wish David didn't come on to you like a TV evangelist, but that aside, he's not wrong about everything. So because we hate hate speech of every kind I thought I'd explain what he's right about before I get into where we part company... David is promoting what he calls Shoot & Share, which in practice means a photographer shoots an event and hosts the images on David's service, PASS, where the customers To View More >>

Ian spotted a post by New Zealand photographer Isaac de Reus of Perspectives Photography on DWF recently. It was in reply to a thread discussing whether giving your work away free for referrals was good business practice. Isaac shared this great example of how he's leveraged something he can do in return for good quality referrals. The type everyone wants. High-end. It also shows the value of keeping your finger on the wider wedding market's pulse. Thanks for sharing, Isaac - Nigel A month or so ago we approached a very high-end, exclusive venue that only recently started booking and advertising To View More >>

Jasmine Star had some advice for newbie photographers a few days ago. It was a good reality check, but it left an important question unasked. Basically she says: • It doesn't matter how good you think your photography is (or the guy's down the road), it's what the customer thinks. • It doesn't matter whether you think you're "worth" what you want to charge, it's what the customer thinks. • It doesn't matter whether you're entitled to charge what you're "worth", it's what the customer thinks. The takeaway? You're better off taking what you can, and getting some runs on the board. (Jasmine To View More >>

I recently saw London photographer Serena Bolton blogging about one of our 14x10H overlay matted albums, so I asked her if we could share it here as well. It's nice to see portrait images in our albums. We're so used to seeing weddings! Serena says, "My client landed on my website late one night by mistake! The mum had been doing some research into interior designers and I had just done a shoot with designer, Samantha Todhunter. "Samantha's website lead to a discovery of my website! She wasn't really looking for a photographer but was captivated by my family portraits. She had always really To View More >>